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What is the DAPS Advertising Ltd (DAPS) share price today?

DAPS Advertising Ltd (DAPS) is trading at ₹23.89 on the BSE, up 0.04% on the day. Source: DocStoX.

What is the PE ratio of DAPS Advertising Ltd?

DAPS Advertising Ltd has a price-to-earnings (PE) ratio of 10.4 in the Consumer Discretionary sector.

What is the market capitalisation of DAPS Advertising Ltd?

DAPS Advertising Ltd has a market capitalisation of approximately ₹12 crore.

DAPS Advertising Ltd

DAPS·BSE·Consumer Discretionary

₹23.89▲ +0.01 (+0.04%)

⚠️Trading suspended — last traded ₹23.89 on 10 Jul 2026 (11 days ago). Not a live price.

Consumer Discretionary · Media

A steady, established business

52W₹12

₹2685%

Open

₹23.89

High

₹23.89

Low

₹23.89

Prev Close

₹23.88

Volume

4.0K

VWAP

₹23.89

Snapshot

Key fundamentals

Market Cap

₹12 Cr

P/E Ratio

10.39Cheap

P/B Ratio

0.69

EPS

₹2.30

Book Value

₹34.81

ROE

7.76%Weak

ROCE

9.90%Weak

Dividend Yield

0.84%

Debt / Equity

0.08Low

Face Value

₹10.00

52W High

₹25.99

52W Low

₹12.01

Sector

Consumer Discretionary

Industry

Media

Buy

None moatMedium uncertainty

Fair value estimate

₹35

▲ 45.4%upside

Trading at ₹24 — 45% below our estimate

BearFair valueBull

₹30₹35₹41

/100

Business quality — Watch the fundamentals

Growth 50Profitability 19Efficiency 10Valuation 98

Plain English

Our view

A steady, established business
Virtually debt-free balance sheet
Weak returns on equity (8%)

Strengths

Virtually debt-free balance sheet
Reasonably priced at 10× earnings
Promoters hold a controlling stake

Risks

Weak returns on equity (8%)

How we got there

Fair value methods

Residual income

7% ROE fading to 12% over ~3 yrs, on ₹35 book

₹33

Relative P/E

Needs ≥3 peers with P/E

—

Graham floor

Conservative floor: √(22.5 × EPS × book value/share)

₹41

Analyst target

No analyst coverage

—

Blended fair value₹35

What the numbers say

Investment thesis

Bull case

Virtually debt-free balance sheet
Reasonably priced at 10× earnings
Promoters hold a controlling stake

Bear case

Weak returns on equity (8%)

Free — see our deterministic Fair Value range, business quality score, and the full bull/bear case for this stock.

Snapshot

Key statistics

P/E

10.4Cheap

Below 15× is value territory; above 35× prices in strong growth

ROE

7.8%Weak

Above 15% is considered healthy for Indian equities

ROCE

9.9%Weak

Above 18% means capital is working hard

Debt/Eq

0.08Low

Below 0.5 is comfortable; above 1.5 strains the balance sheet

Mkt Cap

₹12 Cr

P/B

0.69

EPS

₹2.30

Div Yield

0.84%

What changed

Recent changes

No notable changes to report.

What matters

News impact

Overview

Valuation

Attractive

P/E 10.4×

Growth

Shrinking

-9% rev CAGR

Profitability

Modest

7.8% ROE

Financial health

Rock solid

D/E 0.08

Momentum

N/A

No technicals

Today

Trading activity

Delivery %—

Turnover₹95,560 Cr

Trades1

VWAP₹23.89

Face value₹10.00

Market depth

Market depth available during market hours

Snapshot

Technical signals

Compounded annual growth

Growth (CAGR)

Revenue

-9.4%

+23.1%

10Y

—

Profit

-11.8%

+68.5%

10Y

—

EPS

-18.1%

+48.6%

10Y

—

Profile

Pros

Company is almost debt free.
Stock is trading at 0.69 times its book value
Company's working capital requirements have reduced from 110 days to 77.7 days

Watch-outs

Cons

Company has a low return on equity of 7.43% over last 3 years.
Company has high debtors of 156 days.

Forecast

News

Peers

Financials

Growth

Shareholding

Ownership

Ownership breakdown

Quarter ending 31 Mar 2026

Ownership was broadly stable versus the previous quarter. The QoQ column shows each group's change versus the prior quarter.

65%

Promoter

Promoters

65.2%0.00

Public

27.2%0.00

FII / FPI

0.0%0.00

DII

0.0%0.00

Others

7.6%

Total shareholders

203-2 QoQ

Quarterly trend

Ownership over time

Q4 FY26

Promoter65.22%

Public27.21%

Others7.57%

Corporate Actions

Bulk & Block Deals

Filings

MF Holdings

Technicals

FAQs

Quick reference

Frequently asked questions

Incorporated in 1999, DAPS Advertising Ltd is an advertising agency that provides advertising media services[1]