Positive impactSector
Cultural, creative economy employs 57 million people
BusinessLine 2 hrs ago·13 Sept 2026, 1:38 pm
A new report highlights the massive economic footprint of India's cultural and creative sectors, estimating they directly employ over 57 million people. This significant workforce spans diverse industries, including film and television, music, design, and digital media, indicating that the creative economy is a major pillar of the nation's employment landscape.
For investors, this data suggests a robust and expanding market segment. The growing popularity of streaming platforms, the rise of regional cinema, and the increasing demand for branded content point to sustained growth opportunities. It also signals a shift in how capital is allocated, with more focus on intangible assets and consumer engagement.
Moving forward, the key for investors will be identifying specific companies that can leverage this talent pool. As the sector matures, we may see more consolidation and a greater integration of technology, such as AI and virtual production, which could further drive efficiency and profitability in this dynamic space.
Excerpt from BusinessLine
As GenAI disrupts creative industry, ICRIER study calls for safeguards, protection India’s cultural and creative sector added over 16 million jobs between 2017-18 and 2025, a 40 per cent increase that brought the total workforce in this space to about 57 million, according to a paper published by the Indian Council…Read the original at BusinessLine
Key takeaways
- Category: Sector.
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