Flipkart tests ‘Eat-In’ food delivery service in Bengaluru: What is it? Benefits and more explained

Flipkart is piloting a new food delivery service called 'Eat In' for its own employees in Bengaluru. The pilot program is being developed in partnership with the Open Network for Digital Commerce (ONDC). The company plans to extend this service to all its employees by September 15.
This move is significant as it represents a strategic step for Flipkart to expand its ecosystem beyond e-commerce. By leveraging the ONDC network, the company aims to test a new business model that could eventually be offered to external customers. For investors, this highlights Flipkart's focus on innovation and diversification within the retail sector.
Investors should watch for updates on the pilot's success and any potential expansion plans. The outcome of this initiative will provide insight into the feasibility of a new service line and could signal future growth opportunities for the broader market.
Excerpt from Mint
Flipkart has begun piloting its food delivery platform, Eat In, among employees in Bengaluru, according to a Moneycontrol report citing sources. It is likely to extend the service to its entire employee base in Bengaluru around September 15. The platform could subsequently be opened to customers in the city. Eat In is…Read the original at Mint
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