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iPhone 18 Pro Under Rs 1,10,000? Cashback, Exchange Bonus And More — Here's How The Deal Works
NDTV Profit 2 hrs ago·29 Sept 2026, 5:54 am
Apple is reportedly planning a major price cut for the upcoming iPhone 18 Pro, aiming to bring the device below the Rs 1.10 lakh mark. This aggressive pricing strategy is designed to make the premium model more accessible to a wider range of consumers in India, directly challenging competitors in the mid-range smartphone segment.
For investors, this move signals Apple's intent to boost market share and maintain strong sales momentum in a highly competitive environment. A surge in demand for iPhones would likely benefit the broader market, particularly companies involved in the supply chain, while potentially pressuring rivals to adjust their pricing strategies.
Investors should monitor the actual launch details and consumer response to this pricing strategy. While a lower entry price could drive volume, it may also impact the company's overall profit margins, making it a key factor to watch for future earnings reports.
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