Negative impactCompany
Kinetic’s ₹40-crore bet to revive ’90s Honda-era silhouette as DX struggles for scale
BusinessLine 1 hr ago·27 Sept 2026, 2:12 pm
Kinetic Group has earmarked about ₹40 crore to revive a classic 1990s Honda‑style two‑wheeler as an electric model, a project championed by Ajinkya Firodia. The plan banks on nostalgia to attract buyers while expanding Kinetic’s electric‑vehicle portfolio, but the initial sales figures have been modest, underscoring the challenge of turning a legacy design into a competitive EV offering.
For investors, the outlay signals a serious bet on the fast‑growing electric two‑wheeler market, yet the tepid early demand raises questions about pricing, distribution reach and the ability to achieve scale. Key things to monitor include production ramp‑up, dealer network expansion, any government incentives, and how the model’s sales stack up against rivals in the next few quarters.
Excerpt from BusinessLine
Kinetic Engineering is betting heavily on finding out whether one of India’s great scooter memories can become a viable EV business again. Nearly four decades after the boxy Kinetic Honda became one of India’s most recognisable scooters, Ajinkya Firodia is committing another ₹40 crore to its electric reincarnation as…Read the original at BusinessLine
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- Category: Company.
- AI reads the tone as negative (potentially bearish) for the stock.
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