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No iPhone 16 Allowed: Chandigarh's 'iPhone Langar' Comes With A Devotional Twist

NDTV Profit 2 hrs ago·18 Sept 2026, 2:37 pm

A unique event in Chandigarh has turned into a viral sensation. Rakesh Trehan, a local philanthropist, is organizing a 'iPhone Langar' where devotees can receive free meals. However, the event comes with a catch: those who wish to receive the food must first offer a prayer, and the lucky winners will receive brand-new iPhones, including the latest models.

This unconventional gesture has grabbed headlines, showcasing a blend of modern technology and traditional devotion. For the average investor, this story is a reminder that markets are driven by human behavior and social trends, not just corporate earnings. It highlights the power of marketing and community engagement in building a brand's image.

Investors should watch how such unique marketing campaigns influence consumer perception and brand loyalty. While this specific event is a one-off, it demonstrates how companies can leverage creativity to generate massive publicity and connect with audiences on an emotional level.

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Summary & analysis by DocStoX. Full story at NDTV Profit.

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No iPhone 16 Allowed: Chandigarh's 'iPhone Langar' Comes With A Devotional Twist