Neutral impactEconomy
Sebi notifies common ad code, allows celebrity endorsements for brands
Business Standard 1 hr ago·12 Oct 2026, 11:05 am
The Securities and Exchange Board of India (Sebi) has introduced a new, unified code for advertisements by market intermediaries. This regulation standardizes disclosure norms across brokers, depositories, and mutual funds. A key change is that celebrities can now endorse a brand or company at a general level, such as a bank or a fintech platform, provided they do not claim to provide specific financial advice or product recommendations.
This move aims to increase transparency and protect retail investors from misleading promotions. By prohibiting the endorsement of specific financial products, the regulator seeks to ensure that public figures are not used to sell complex or high-risk schemes. For investors, this means a clearer distinction between general brand promotion and specific product advice, reducing the risk of being influenced by celebrity hype rather than sound financial judgment.
Going forward, market intermediaries will need to update their advertising policies to comply with the new rules. Investors should pay attention to how brands adjust their marketing strategies. It is important to remember that celebrity endorsements do not guarantee returns, and investors should always conduct their own research before making any financial decisions.
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- Category: Economy.
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