Positive impactCompany
Flipkart to challenge Zomato and Swiggy with ‘Eat-in by Minutes’: Launch date, features explained
Mint 2 hrs ago·20 Oct 2026, 10:13 am
Flipkart is preparing to enter the food delivery market with a new service called Eat-in by Minutes. This initiative aims to compete directly with existing players like Zomato and Swiggy. The company is currently testing the platform internally, using it to deliver meals to employees in Bengaluru. The service is expected to launch publicly by the end of 2026.
This move is significant for Flipkart as it diversifies its business beyond e-commerce. By entering the food delivery sector, the company seeks to capture a larger share of the digital services market. However, this strategy faces stiff competition from established players who already have a strong foothold in the industry.
Investors will be watching Flipkart's execution of this new venture closely. The success of Eat-in by Minutes will depend on its ability to differentiate itself in a crowded market. Key factors to monitor include the speed of delivery, the variety of restaurants, and the pricing strategy.
Affected stocks
Bullish2 stocks
Bull / bear label is derived from the article's AI sentiment — indicative, not advice. Prices may be delayed.
Key takeaways
- Concerns Eternal (ETERNAL).
- Category: Company.
- AI reads the tone as positive (potentially bullish) for the stock.
- Also mentions SWIGGY.
Why it matters
A routine update for Eternal. The tone is positive — historically associated with upward pressure, though not predictive. Use the price and stock snapshot to gauge how the market is responding.
